June 13th, 2005
BSX promotion
for the MQ at the Venice Biennale
The MuseumsQuartier Vienna engaged
BSX to organize its guerilla-marketing
initiative at the Venice Biennale.
Below-the-line-marketing at important
international cultural events is one
of the core competences of BSX. The
MuseumsQuartier Vienna took advantage
of this fact and sent BSX to the Venice
Biennale to distribute advertising
material.
The
result:
The brand MQ predominated
in Venice as hardly any other. Not
even one single MQ-bag had to be returned
to Vienna. A strong appearance of
the largest Austrian player within
the international competition of museums |
|
1st
September, 2006
BSX
promotion for MQ at Venice Biennale
The
MQ Man travels. The artistic figure
of the MuseumsQuartier Wien appears
in Basel & Vienna. BSX is responsible
for the organisation and handling
of this promotion.
bsx
Austria
.
|
